ABOUT
Vision to value; I help organisations realise their data potential. If you’re looking for strategic insights, hands-on engineering, and cultural know-how to make data projects work, I'm here to help.
Some of my clients have included record labels, venture backed startups, mid sized businesses, and academic institutions.
Over the past half decade, I’ve delivered data projects of varying scale and complexity. I'd love to hear about yours.
+ About
Vision to value; I help organisations realise their data potential. If you’re looking for strategic insights, hands-on engineering, and cultural know-how to make data projects work, I'm here to help.
Some of my clients have included record labels, venture backed startups, mid sized businesses, and academic institutions.
Over the past half decade, I’ve delivered data projects of varying scale and complexity. I'd love to hear about yours.
+ Data Strategy
Unsure where to begin? I can study your product, users, market, and competitors, crafting a clear strategy and roadmap for you. You'll understand what can be done and what should be prioritized.
+ Delivery
My expertise lies in engineering and analytics to foster intuitive, engaging, and democratising experiences of data. I’m a practitioner - I build scalable and sustainable, cloud-based data systems, be they from scratch, migrations, or partial integrations.
+ Culture
Data can evoke aprehension and excitement. On the one hand, people can feel anxious and dislodged. On the other, teams can be liberated from mundane work, operating on the level of creativity, focusing on future-oriented activities and strategy. I can assist navigating this confusing space, aligning teams, and building a culture that embraces data.
Technologies
BigQuery
Airflow
AWS
GCP
dbt
SQL
Git
CI/CD
ELT
Python
Year
2022 - 2025
Project
Greenfield data platform from concept to production in 6 months.
About
Warp Records, for their transition into digital-first operations, needed a modern data infrastructure. I took the platform from concept to production in just 6 months, including near real-time analytics, automated reporting, and seamless integration with their existing creative workflows. The result was a platform that enabled the business to make data-driven decisions regarding physical stock and sales (vinyl, cd, cassettes) and streaming (Spotify, Apple Music, YouTube) and improve their operational efficiency.
Technologies
Redshift
Fivetran
Tableau
dbt
SQL
Python
Analytics
ELT
Year
2021 - 2022
Project
DTC analytics reporting suite covering 15k+ active users.
About
Graze's growing dtc customer base demanded sophisticated analytics capabilities. We built a comprehensive reporting suite that processes millions of events, providing daily insights for the business stakeholders to create invaluable revenue generation oppurtunities. Further, the pipelines powered machine learning models that drove personalization and recommendations across their entire product offering, reducing churn and increasing revenue.